Jess Barnett

When we first brainstormed ideas for our film opening, we decided that we wanted the target audience to predominately be for 15-20 year olds. There wasn't a particular gender for our target audience as we felt that it would be enjoyable for all, and it was the same situation for class. Before filming, we felt that our idea had potential to entice different people for different reasons; for some the world of drug culture would be close to home and unfortunately a familiar sight, yet for others it would act as an insight into this other world. 

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When referring back to our audience research, we made sure that the film would appeal to our audience by ensuring that the film followed the answers we recieved from our survey. The most notable ones were when we asked "what do you find more intimidating?", as the feedback was that 80% found the unknown more intimidating than the known, and another was when we asked how they would want an opening of our genre to end, and the majority believed it should be with suspense. There were other examples, like when 63% of the people who took our survey believed a male protagonist would be more effective than a female.

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In regards to audience feedback, we found that we were successful in creating a film opening for our target audience as many people that we interviewed after showing them the film told us that they thoroughly enjoyed it and found the characters relatable, whilst also finding the situations and topics in the opening to be intriguing and eye catching.